How Red Flag Alert Helped NSL Telecoms Improve their Revenue Per Client by 21%
Find out how we helped NSL achieve their goals and improve their revenue per client by 21%.
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Problem
NSL Telecoms was founded in 1996 and provides a wide range of telecoms solutions to its customers. It wanted to explore how Red Flag Alert could help in a number of areas:
- First, it wanted a way to segment the market more incisively, in order to be very specific in the businesses it targeted to offer its products.
- Second, it wanted a tool to help manage risk. With a large number of SME clients, NSL wanted a quick and easy way to identify credit risk within its customer base.
- Third, it wanted to access real-time updates on its customers, so it could see both potential credit risks and new business opportunities emerging.
Solution
After reviewing the data that NSL were already working with, we were able to develop a plan to ensure it achieved the outcome it wanted.
- We audited its data and determined what information was critical to business development, credit risk and its ongoing management needs.
- Then we worked out the best way to integrate our business intelligence into its existing CRM system so it could take advantage of our data on five million UK businesses (including over 40 fields of information and 142 indicators of financial health) without disrupting current operations.
- Once our data was incorporated into their CRM system, NSL were able to make significant progress towards the three goals it approached us with.
Outcome
NSL Telecoms Improve their Revenue Per Client by 21%
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"We were looking for a partner to enhance the data offering to our clients, and Red Flag Alert have done just that. They understood our business, our culture, and our aspirations for the future. We’ve seen some great feedback on our integration, and we are very happy with both the solution and team at Red Flag Alert."
Rob Mead
Strategic Software Projects Director
"We use the search tool to identify businesses in specific geographic areas, with the right number of staff, the right turnover, and a low risk of non-payment. Now we have experienced the benefits of Red Flag Alert, we could not be without it."
Mark Bryan
NSL Telecoms
"From a business development perspective, our brokers are benefiting greatly from the additional information that Red Flag Alert supplies – we’re able to zero in on ideal prospects and build effective marketing lists."
Ben Robert-Shaw
Power Solutions UK